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The awards ceremony for the winners of the MarTech Star Awards Russia 2025 took place in Moscow.
On December 11, the awards ceremony for the winning companies of the fifth annual competition recognizing products and case studies in the field of marketing automation, MarTech Star Awards Russia 2025, took place at Loft13.

Competition statistics:
A total of 104 projects from 65 participating companies were nominated for the award.
50 projects were shortlisted, of which 17 became winners in their respective categories.
Projects and Companies – Winners of the MarTech Star Awards Russia 2025:
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  • Category “Best Ad Analytics Solution”. Winner – “Group4Media mCreative Ecom” | Group4Media.

  • Category “Best AdTech Solution”. Winner – project “TV Advertising to Pizza on the Table: The Impact of Co-Viewing TV” | Mediamaker / Dodo Pizza.

  • Category “Best Conversion Optimization Solution”. Winner – project “Kitchen Without Borders: An Effective Omnichannel Mix to Maximize Conversion” | Mediaminded / Kitchen Without Borders Group.

  • Category “Best Customer Loyalty Management Solution”. Winner – solution “Beeline Loyalty Platform” | beeline.

  • Category “Best Customer Experience Management Solution”. Winner - “MediaScout Advertising Data Operator” | MediaScout.

  • Category “Best MarTech Solution”. Winner – solution “Beeline Loyalty Platform” | beeline.

  • Category “Best CPA-marketing Platform”. Winner – solution “Admitad Ecosystem” | Admitad.

  • Category “Best Gamification Platform”. Winner – solution “Gamification Bonus Drive (formerly Orange Drive)” | beeline.
  • Category “Innovation Award for Analytics”. Winner - solution “Group4Media Omnichannel O2O Attribution Based on StableID” | Group4Media.

  • Category “Best Use of AI”. Winner – solution “GigaChat Neural Network Model” | SBER.

  • Category “Best Use of MarTech for Social or Influencer Marketing”. Winner – campaign “iZUUUUMitelny Quest” for HONOR Magic7 | Mediamaker / CONTENT+ / HONOR.

  • Category “Best Use of Gamification for Marketing Activities”. Winner – project “Gamification Bonus Drive (formerly Orange Drive)” | beeline.

  • Category “Best Data Enablement Campaign”. Winner – project “Reffection: An Ecosystem for Lead Generation and Audience Data Scoring” | Reffection.

  • Category “Best Marketing Technology Stack”. Winner – project “Beeline Loyalty Platform” | beeline.

  • Category “Best Personalization Campaign”. Winner – case “MegaKinometr: How Personalization and AI Turned Emotions into Subscriptions” | MATE DIGITAL / MegaFon.

  • Category “Best Technology Combination”. Winner – case “Accelerating Performance Growth Through a New Approach to Campaign Management Using Retail Data” | Mediaminded / Selo Zelyonoe.

  • Category “CX Award”. Winner – project “INGO Ecosystem” | Ingosstrakh.

Congratulations!
12 December / 2025
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