National Competition of Products and Cases in a Feld of Marketing Automation
About competition
National competition MarTech Star Awards Russia was founded by the international hybrid marketing community Spectrum350 and leading technology companies, and agencies in 2019.
Purpose of the MarTech Star Awards Russia
The purpose of the MarTech Star Awards Russia is to:
Recognize
Technology companies developing innovative products and solutions in the field of marketing automation, as well as Russian companies actively implementing them in strategic and operational marketing.
Communicate
Best on market solutions and cases to Spectrum350 members and partners, and professional community in Russia and abroad.
Establish
The process of continuous experience exchange and the unification of competencies among our members. To provide access to the best global and regional practices in the field of marketing automation.
Awards application process
The MarTech Star Awards Russia application process includes 3 steps:
Project entry criteria for the MarTech Star Awards Russia'26 competition:
project implementation / product rollout must have gone live and be actively used by the business or company between 2 and 18 months before the award submission (Jan.,01 2025 - July, 30 2026);
both customers and Implementation partners (or agencies) on behalf of customers may apply;
each nominee may apply in several categories.
Final Entry Deadline: December, 02 2026.
EVALUATION CRITERIA
The following criteria weighting will guide the jury during judging rounds.
For products each entry is evaluated on:
Product Functionality (30%).
Competitive advantages (20%).
Business benefits (50%): What business benefits have been achieved as a result of the implementation?
For cases each entry is evaluated on:
Project Concept (30%): How strong, breakthrough, unique and relevant is the concept?
Creativity (20%): How engaging is the entry?
Business benefits (50%): What are the quantitative indicators confirming the success of the project.
THE JUDGING PROCESS AND AWARDS
Secret ballot of the Jury board will take place between Dec., 03 - Dec., 07 2026, followed by short list of the MarTech Star Awards Russia announce. In controversial situation nominee may be invited to present his project to a jury board in a 30 minute webcast session. Finally for each category only first winners will be named.
Spectrum350 technology community, established in 2013, already unite over 200 companies and 1000+ professionals from 17 countries, developing global technology industry.
Promotion
Winning cases will be profiled in the MarTech Star Awards Russia Annual, which is distributed digitally thru Spectrum350 and media-partners network, including web-sites, social networks and e-mailings. Additionally each winner will become a presenter on our next annual S350Talks martech conference.
Hall of Fame and Commemorative Award
Winners will be celebrated at an Awards show in December 2026 in Moscow, Russia. The winning work will be archived online in the MarTech Star Awards Russia Hall of Fame.
Testimonials
"The MarTech Star Awards Russia provide companies with an opportunity to nominate joint case studies developed together with their clients, with a strong focus on the use of technology and data. Winning the awards on a regular basis strengthens the trust of clients and partners, reinforcing a company’s reputation as an innovator. A distinctive feature of the awards is the presence of dedicated categories for proprietary agency solutions, which is particularly important for Group4Media as an accredited IT company developing its own products. The awards offer a comprehensive platform to demonstrate technologies in action — from the initial idea to tangible business value — and to receive valuable expert evaluation from the professional community." (2025)
Natalia BALUTA
Director of Innovation Department Group4Media
“For several years, INGO Ecosystem has maintained its position as one of the largest ecosystems in Russia. We are grateful to the Jury for such a high assessment of our work, but the most important award for us is the trust of our customers, whose number continues to grow every year. This confirms that we are moving in the right direction.” (2025)
Ekaterina SNIGIR
Vice President for Partner Programs Ingosstrakh
“First and foremost, I would like to express my sincere gratitude for the high recognition of our service. In just one year, we have truly changed the rules of the game in the forwarding industry, launching operations in seven countries and shipping more than 60,000 parcels worldwide. By deeply understanding our users’ needs, we were able to automate the majority of business processes for our clients. Today, we operate at an unmatched level in terms of functionality compared to all competitors — and this is only the beginning of our journey.” (2020)
Ovsep OSIPYAN
Project Lead CDEK FORWARD
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