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The results of the MarTech Star Awards Russia 2024 have been announced.
On April 3, the awards ceremony for the winning companies of the fourth annual competition recognizing products and case studies in the field of marketing automation, MarTech Star Awards Russia 2024, took place at the Meeting Point Okhotny Ryad venue.

Competition statistics:
A total of 102 projects from 84 participating companies were nominated for the award.
63 projects were shortlisted, of which 21 became winners in their respective categories.
Projects and Companies – Winners of the MarTech Star Awards Russia 2024:
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  • Category “Best Ad Analytics Solution”. Winner – “Customized Analytics Solution for Optimizing the Effectiveness of TV Advertising and Its Impact on FMCG Brand Sales” | Group4Media / Dialog.X5 / beeline.

  • Category “Best AdTech Solution”. Winner – solution “Smart Placement Ad: AdTech Platform for Monetizing Online Platform Traffic” | Retail Rocket Group.

  • Category “Best Content Marketing Solution”. Winner – project “Catch the Neuro Dragon!” | MegaFon.

  • Category “Best Conversion Optimization Solution”. Winner – solution “M360: A Conversion Ecosystem for TV Planning with Simultaneous Optimization for Reach and Sales Conversion” | Group4Media.

  • Category “Best Interaction Data Analytics Solution”. Winner - “Customized Analytics Solution for Optimizing the Effectiveness of TV Advertising and Its Impact on FMCG Brand Sales” | Group4Media / Dialog.X5 / beeline.

  • Category “Best Analytics Platform”. Winner – solution “CAT Ads Detector: Smart Advertising Activity Analytics Module for Marketplaces” | Easy Commerce.

  • Category “Best Predictive Analytics Platform”. Winner – solution “Predictive Calculator” | Cube x D Innovate Group.

  • Category “Best Marketing Automation Solution”. Winner – solution “[m]Screens – TV Scheduling” | Group4Media.

  • Category “Best MarTech Solution”. Winner - solution “CAT Ads Detector: Smart Advertising Activity Analytics Module for Marketplaces” | Easy Commerce.

  • Category “Best Sales Enablement Solution”. Winner - solution “CAT Ads Detector: Smart Advertising Activity Analytics Module for Marketplaces” | Easy Commerce.
  • Category “Innovation Award for AdTech”. Winner - solution “Predictive Calculator” | Cube x D Innovate Group.

  • Category “Innovation Award for Analytics”. Winner – solution “E-SOV: A Platform for Monitoring Advertising Activity in Online Stores” | OMD OM Group.

  • Category “Innovation Award for Marketing Automation”. Winner – a revolutionary MarTech platform that increases marketing efficiency through process automation and a qualitative transformation of approaches | Levvel.

  • Category “Best Use of MarTech for Employee Engagement”. Winner – project “Development of an Employee Loyalty Program in the Cofix Connect Mobile App” | Retail Rocket Group.

  • Category “Best Use of MarTech for Sales Enablement”. Winner – project “Dodo Pizza Conversion TV Ecosystem” | Group4Media.

  • Category “Best MarTech Transformation Project of the Year”. Winner – project “Vehicle Aggregator (ATS)” | Gazprombank Autoleasing.

  • Category “Best Technology Combination”. Winner – project “A New Ingredient to Increase the Conversion Effectiveness of Dodo TV Campaigns” | Group4Media.

  • Category “Data-driven HR”. Winner – project “Data-Driven HR: Development and Implementation of an HR Strategy Based on In-Depth Data Analysis” | Media Instinct Group.

  • Category “Best Use of MarTech for Charity Initiative”. Winner – project “How Researchers Help Make Schools Safer” | Group4Media.

  • Category "Marketer of the Year". Winner - Mihriniso Nigmatullina (Vista Print).


Grand Prix:
  • Grand Prix - Category "MarTech Company of the Year". Winner – Group4Media.
  • Grand Prix - Category "MarTech Solution of the Year". Winner - “E-SOV: A Platform for Monitoring Advertising Activity in Online Stores” | OMD OM Group.

Congratulations!
09 April / 2024
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